Private Ocean, LLC (San Rafael)


Private Ocean, LLC is a large advisory firm based in San Rafael. It manages $2 billion of regulatory assets for 3,622 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Arizona, California, Colorado, and 7 other states.

Private Ocean provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for approximately 1,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Private Ocean: assets under management

The assets under management (AUM) of Private Ocean, LLC is $2 billion. The firm's AUM has grown by 128% since the beginning of its operation, and $1.38 million of the total AUM is attributable to clients outside of the United States.

The firm manages $1.99 billion in discretionary accounts and $13.12 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $572.46 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $91.77 thousand.
Private Ocean has custody of $1.27 billion in cash and securities for 628 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 90% of the total AUM. The second-largest asset type is exchange traded securities, which make up 4% of the firm’s portfolio. Investments in pooled investment vehicles form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Private Ocean, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Richard Alan Stone serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Richard Alan Stone is high net worth individuals with 558 clients and $1.76 billion of assets under management. Among the 8 most similar advisory firms, Private Ocean has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2 billion for 1,044 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Private Ocean doesn't advise any private funds.

Careers at Private Ocean, LLC

The company employs 53 people that are either part- or full-time employees. 45 percent of the employees work as investment advisers or researchers. 22 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Richard Alan Stone has been acting as President since 1 Dec 2012. William Harry Bockwoldt joined the executive team most recently as the Direct Owner.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Justin Karl Hult Chief compliance officer 1 May 2009 Other 2888652
Inc. Wealth Management Advisors Direct owner 1 May 2009 Other 68-0487223
Gregory Hugh Friedman Chief executive officer 1 May 2009 Other 1929640
Salient Financial Corp Direct owner 1 May 2009 50% - 75% 68-0002112
Susan Diane Duvall Dickson Chief operating officer 1 Jan 2011 Other 5238178
Frank Joseph Jones Direct owner / co- investment committee chair 1 Jan 2011 Other 1358943
Richard Alan Stone Chairman 1 Dec 2012 Other 437398
The Kyle Dickson And Susan Duvall Dickson Revocable Trust Direct owner 1 Feb 2013 Other xxx-xx-xxxx
Timothy Jorstad Direct owner 1 Dec 2013 Other 6623263
Charles Merryman Pyfer Direct owner 1 Dec 2013 Other 4000198
Frederick Edward Dopfel Direct owner / co- investment committee chair 1 Mar 2014 Other 2111766
William Harry Bockwoldt Direct owner 1 Dec 2015 Other 6246601

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Richard Alan Stone Owner 1 May 2009 75% - 100% 437398
Sara D. Harrah Beneficiary 1 Feb 2013 50% - 75% 6310694
Andrea L. Shields Dickson Beneficiary 1 Feb 2013 50% - 75% 6310696

Based in San Rafael

The principal office where Private Ocean, LLC performs its advisory services is located at 100 Smith Ranch Rd., San Rafael, CA 94903, which is also the mailing address of the firm. An additional office of the firm is in Seattle, WA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-526-2900 or by fax 415-459-3956. The normal business hours are 9:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at salientfinancial.com.