Green Square Capital, LLC (Memphis)


Green Square Capital, LLC is a large advisory firm based in Memphis. It manages $2.94 billion of regulatory assets for 2,136 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of Arizona, California, Connecticut, and 11 other states.

Green Square Capital provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, selection of other advisers, and investment consulting. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Green Square Capital: assets under management

The assets under management (AUM) of Green Square Capital, LLC is $2.94 billion. The firm's AUM has grown by 331% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $2.4 billion in discretionary accounts and $539.6 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.32 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.66 million.
Green Square Capital has custody of $170.61 million in cash and securities for 16 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 39% of the total AUM. The second-largest asset type is exchange traded securities, which make up 21% of the firm’s portfolio. Investments in pooled investment vehicles form 18% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Green Square Capital, LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Green Square Capital serves?

The firm provides services to charitable organizations, high net worth individuals, and state or municipal government entities. The largest group of clients of Green Square Capital is high net worth individuals with 230 clients and $2.83 billion of assets under management. Among the 7 most similar advisory firms, Green Square Capital has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2.87 billion for 234 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Green Square Capital also advises several private funds. Namely, eleven hedge funds, one real estate fund, one other private fund, and three private equity funds. The minimum investment commitment required of non-related persons ranges from $10,000 to $100,000.

Careers at Green Square Capital, LLC

The company employs 24 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 11 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Armin West has served as the Chief Investment Officer since 1 Jun 2006. Richard Aloysius Finch joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Darrell Lane Horn Chief executive office, senior managing director 1 Sep 2001 Other 1654100
Steven Wayne Sansom Chief executive officer, senior managing director 1 Sep 2001 Other 2164085
Jeffrey Paul Bates Member 1 Oct 2001 Other 2273114
Billy Farra Dutton Vice president/chief compliance officer/finance manager 1 Oct 2003 Other 1260962
Llc The Green Square Group Owner 1 Sep 2004 75% - 100% 20-1781628
Jimmy Harper Cavin Senior vice president / chief compliance officer / chief financial officer 1 Dec 2005 Other 5083845
James Armin West Chief investment officer 1 Jun 2006 Other 2770981
Jairl Dennis Moss Chief compliance officer 1 Jan 2009 Other 5651631
Richard Aloysius Finch Chief compliance officer 1 Dec 2009 Other 5740372

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Darrell Lane Horn Member 1 Sep 2004 50% - 75% 1654100
Steven Wayne Sansom Member 1 Sep 2004 50% - 75% 2164085
Jeffrey Paul Bates Partner 1 Sep 2004 25% - 50% 2273114

Based in Memphis

The principal office where Green Square Capital, LLC performs its advisory services is located at 6075 Poplar Avenue, Memphis, TN 38119, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 901-498-6300 or by fax 901-498-6301. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at greensquarecap.com.