Novos Planning Associates Inc (New York)


Novos Planning Associates Inc is a large advisory firm based in New York. It manages $93.64 million of regulatory assets for 60 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of New York.




Novos Planning Associates provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Novos Planning Associates: assets under management

The assets under management (AUM) of Novos Planning Associates Inc is $93.64 million. The firm's AUM has grown by 1% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $90.6 million in discretionary accounts and $3.04 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.54 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $3.04 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Novos Planning Associates Inc for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Novos Planning Associates Inc

Madeline Isaacs Noveck has been acting as President since 1 Jan 1985. Mercer Advisors Inc. joined the executive team most recently as the Parent Company.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Madeline Isaacs Noveck President/chief compliance officer 1 Jan 1985 75% - 100% 1084857
Madeline Isaacs Noveck Chief operations officer and client advisor 1 Feb 2017 Other 1084857
Mercer Advisors Inc. Parent company 1 Feb 2017 75% - 100% 26-2459836
Zahid Sadiq Chief compliance officer 1 Feb 2017 Other 4341878

Based in New York

The principal office where Novos Planning Associates Inc performs its advisory services is located at 122 East 42 Nd Street, New York, NY 10168, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-355-1806 or by fax 212-626-7806. The normal business hours are 9:30 am to 5:30 pm on Monday - Friday.