Bright Financial Advisors, Inc. (Portage)

Name: Bright Financial Advisors, Inc.
Address: 450 W. Centre Avenue, Portage, MI, 49024
Telephone: 269-373-2700

Bright Financial Advisors, Inc. is a large advisory firm based in Portage. It manages $227.93 million of regulatory assets for 1,899 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdictions of California, Colorado, Florida, and 5 other states.

Bright Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bright Financial Advisors: assets under management

The assets under management (AUM) of Bright Financial Advisors, Inc. is $227.93 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 469% since the beginning of its operation, and $1.67 million of the total AUM is attributable to clients outside of the United States.

The firm manages $227.93 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $120.03 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 91% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio. Investments in investment grade corporate bonds form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bright Financial Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Jeffrey James Bright serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Jeffrey James Bright is high net worth individuals with 117 clients and $152.03 million of assets under management. Among the 9 most similar advisory firms, Bright Financial Advisors has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $227.93 million for 606 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Bright Financial Advisors doesn't advise any private funds.

Careers at Bright Financial Advisors, Inc.

The company employs 9 people that are either part- or full-time employees. 33 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Jeffrey James Bright has been acting as President since 1 Jan 1999. Andrew Michael Price joined the executive team most recently as the Chief Compliance Officer/President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jeffrey James Bright	Chief investment officer/president	1 Jan 1999	50% - 75%	1996200
Andrew Michael Price	Chief compliance officer/vice president	1 Jan 2011	25% - 50%	4549603
Andrew Michael Price	Chief compliance officer/president	1 Dec 2018	75% - 100%	4549603

Based in Portage

The principal office where Bright Financial Advisors, Inc. performs its advisory services is located at 450 W. Centre Avenue, Portage, MI 49024, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 269-373-2700 or by fax 269-345-5712. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at brightfinancialadvisors.com.