Anda Asset Management Co., Ltd. (Seoul)

Name: Anda Asset Management Co., Ltd.
Address: 9 Th Floor Sb Tower, Seoul, 06054
Telephone: 822-2156-2800

Anda Asset Management Co., Ltd. is an adviser based in Seoul. It manages $939.04 million of regulatory assets for 24 client accounts. It has been registered with the SEC as an adviser since 2014.

Anda Asset Management Co. provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Anda Asset Management Co.: assets under management

The assets under management (AUM) of Anda Asset Management Co., Ltd. is $939.04 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 84% since the beginning of its operation, and $873.85 million of the total AUM is attributable to clients outside of the United States.

The firm manages $939.04 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $39.13 million each.

Investments

The firm invests in exchange traded securities the most. They account for 92% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio. Investments in other assets form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Anda Asset Management Co., Ltd. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Jong Soon Park serves?

The firm provides services to other investment advisers, high net worth individuals, pooled investment vehicles, and pension and profit sharing plans. The largest group of clients of Jong Soon Park is pooled investment vehicles with 20 clients and $682.72 million of assets under management. Among the 4 most similar advisory firms, Anda Asset Management Co. has the 2nd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $939.04 million for 25 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 92% of the firm’s clients are foreign persons or businesses.

Anda Asset Management Co. also advises several private funds. Namely, eighteen hedge funds. The minimum investment commitment required of non-related persons ranges from $88,028 to $264,085.

Careers at Anda Asset Management Co., Ltd.

The company employs 36 people that are either part- or full-time employees. 44 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Jong Soon Park has been acting as President since 1 Apr 2019. Daniel Warren Perez joined the executive team most recently as the Representative Director.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kwon Uk (Nmn) Choi	Shareholder	1 Nov 2011	50% - 75%	6110804
Ltd. Anda Investment Partners Co.	Shareholder	1 Jul 2012	25% - 50%	foreign entity
Dae Joong Kim	Portfolio manager and director	1 Dec 2012	Other	6157197
Sungryung Kim	Shareholder	1 Dec 2012	Other	6157196
Daniel Warren Perez	Head of business development and director	1 Dec 2012	Other	6157185
Min Kook (Nmn) Lee	Ceo and representative director	1 Apr 2013	Other	6110806
Min Wook Cho	Chief compliance officer	1 Dec 2013	Other	6360416
Heeku Byun	Head of legal and compliance	1 Jun 2014	Other	6355764
Mark Lee	Co-ceo and director	1 Aug 2014	Other	6489524
Min Wook Cho	Chief compliance officer	1 Jan 2018	Other	6360416
Daniel Warren Perez	Representative director	1 Apr 2019	Other	6157185
Hyung Soon Park	Representative director	1 Apr 2019	Other	7115567
Jong Soon Park	Director	1 Apr 2019	Other	7115568

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Kwon Uk (Nmn) Choi	Shareholder	1 Jul 2007	75% - 100%	6110804

Based in Seoul

The principal office where Anda Asset Management Co., Ltd. performs its advisory services is located at 9 Th Floor Sb Tower, Seoul, 06054, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 822-2156-2800 or by fax 822-2156-2890. The normal business hours are 08:30 ~ 17:30 on Monday - Friday. You can find more information about the New York firm at andaasset.com.