Falcons Rock Investment Counsel, LLC (Germantown)


Falcons Rock Investment Counsel, LLC is a pension cosultant based in Germantown. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Texas and Wisconsin.

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Falcons Rock Investment Counsel provides financial planning services, pension consulting services, selection of other advisers, and investment consultations. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Falcons Rock Investment Counsel has custody of $92.18 million in cash and securities for 28 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Falcons Rock Investment Counsel, LLC for their services and products based on hourly charges and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Falcons Rock Investment Counsel serves?

The firm provides services to high net worth individuals and pension and profit sharing plans. The largest group of clients of Falcons Rock Investment Counsel is high net worth individuals with 20 clients and $0 of assets under management. Among the 2 most similar advisory firms, Falcons Rock Investment Counsel has the highest percentage of high net worth individuals out of all clients.


None of the firm’s clients are foreign persons or businesses.

Falcons Rock Investment Counsel doesn't advise any private funds.

Careers at Falcons Rock Investment Counsel, LLC

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Gregory Dean Wait President / chief compliance officer / member / elected manager 1 Sep 2003 75% - 100% 1308105

Based in Germantown

The principal office where Falcons Rock Investment Counsel, LLC performs its advisory services is located at W175 N11081 Stonewood Drive, Germantown, WI 53022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 262-240-0919 or by fax 262-240-0959. The normal business hours are 8:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at falconsrock.com.