Willner & Heller LLC (Encino)

Name: Willner & Heller LLC
Address: 15760 Ventura Blvd, Encino, CA, 91436
Telephone: 818-501-7590

Willner & Heller LLC is a large advisory firm based in Encino. It manages $100 million of regulatory assets for 250 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of California and Texas.

Willner & Heller provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Willner & Heller: assets under management

The assets under management (AUM) of Willner & Heller LLC is $100 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 295% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $100 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $400 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 50% of the total AUM. The second-largest asset type is state and local bonds, which make up 30% of the firm’s portfolio. Investments in investment grade corporate bonds form 10% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Willner & Heller LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Willner & Heller serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Willner & Heller is high net worth individuals with 95 clients and $50 million of assets under management. Among the 10 most similar advisory firms, Willner & Heller has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $97.5 million for 245 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Willner & Heller doesn't advise any private funds.

Careers at Willner & Heller LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kenneth Lee Willner	Managing member	1 Oct 2003	50% - 75%	5020142
Matthew David Heller	Managing member & chief compliance officer	1 Oct 2003	50% - 75%	2204090

Based in Encino

The principal office where Willner & Heller LLC performs its advisory services is located at 15760 Ventura Blvd, Encino, CA 91436, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 818-501-7590 or by fax 818-501-9266. The normal business hours are 9:00am-6:00pm on Monday - Friday. You can find more information about the New York firm at willnerheller.com.