Lakeshore Financial Planning Inc. (Saint Clair Shores)

Name: Lakeshore Financial Planning Inc.
Address: 23201 Jefferson Ave, Saint Clair Shores, MI, 48080
Telephone: 586-498-0788

Lakeshore Financial Planning Inc. is a large advisory firm based in Saint Clair Shores. It manages $215 million of regulatory assets for 380 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Arizona, California, Florida, and 4 other states.

Lakeshore Financial Planning provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Lakeshore Financial Planning: assets under management

The assets under management (AUM) of Lakeshore Financial Planning Inc. is $215 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $215 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $565.79 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 58% of the total AUM. The second-largest asset type is exchange traded securities, which make up 28% of the firm’s portfolio. Investments in investment grade corporate bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Lakeshore Financial Planning Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Jeffrey Francis Brayton serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Jeffrey Francis Brayton is individuals with 320 clients and $115 million of assets under management. Among the 5 most similar advisory firms, Lakeshore Financial Planning has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $215 million for 380 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lakeshore Financial Planning doesn't advise any private funds.

Careers at Lakeshore Financial Planning Inc.

The company employs 6 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Jeffrey Francis Brayton has been acting as President since 1 Sep 2014. Richard John Davenport joined the executive team most recently as the Vice President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jeffrey Francis Brayton	President/ chief compliance officer	1 Sep 2014	75% - 100%	2356995
Richard John Davenport	Vice president	1 Sep 2018	Other	3026532
Mark Edward Romin	Vice president	1 Sep 2018	Other	4778614

Based in Saint Clair Shores

The principal office where Lakeshore Financial Planning Inc. performs its advisory services is located at 23201 Jefferson Ave, Saint Clair Shores, MI 48080, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 586-498-0788 or by fax 586-498-7580. The normal business hours are 8:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at raymondjames.com/lakeshorefinancial/.