Keystone Financial Planning Inc (Middleburg Heights)

Name: Keystone Financial Planning Inc
Address: 7261 Engle Road #308, Middleburg Heights, OH, 44130
Telephone: 440-234-6323

Keystone Financial Planning Inc is a large advisory firm based in Middleburg Heights. It manages $222.1 million of regulatory assets for 355 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Florida, Ohio, and Texas.

Keystone Financial Planning provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Keystone Financial Planning: assets under management

The assets under management (AUM) of Keystone Financial Planning Inc is $222.1 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 143% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $222.1 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $625.64 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 85% of the total AUM. The second-largest asset type is investment and business development companies, which make up 13% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keystone Financial Planning Inc for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Keith L. Sechler serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Keith L. Sechler is high net worth individuals with 55 clients and $199.69 million of assets under management. Among the 9 most similar advisory firms, Keystone Financial Planning has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $222.1 million for 102 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Keystone Financial Planning doesn't advise any private funds.

Careers at Keystone Financial Planning Inc

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Keith L. Sechler has been acting as President since 1 Aug 1986. Brigitte Palumbo joined the executive team most recently as the Chief Compliance Officer/Vice President/Secretary.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Keith L. Sechler	President/treasurer	1 Aug 1986	50% - 75%	4441368
Linda A. Borowiak	Shareholder	1 Aug 1986	25% - 50%	4441369
Linda A. Sechler	Vice president	1 Aug 1986	Other	4441369
Brigitte Palumbo	Chief compliance officer/vice president/secretary	1 Aug 2014	Other	6368436

Based in Middleburg Heights

The principal office where Keystone Financial Planning Inc performs its advisory services is located at 7261 Engle Road #308, Middleburg Heights, OH 44130, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 440-234-6323 or by fax 440-234-6844. The normal business hours are 9am to 5pm on Monday - Friday. You can find more information about the New York firm at keystonefin.com.