Southernsun Asset Management LLC (Memphis)


Southernsun Asset Management LLC is a large advisory firm based in Memphis. It manages $1.52 billion of regulatory assets for 792 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

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Southernsun Asset Management provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled investment vehicles, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Southernsun Asset Management: assets under management

The assets under management (AUM) of Southernsun Asset Management LLC is $1.52 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 4% since the beginning of its operation, and $177.28 million of the total AUM is attributable to clients outside of the United States.


The firm manages $1.52 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.92 million each.

Investments

The firm invests in exchange traded securities the most. They account for 89% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 11% of the firm’s portfolio.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Southernsun Asset Management LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Southernsun Asset Management serves?

The firm provides services to individuals, investment companies, charitable organizations, high net worth individuals, pooled investment vehicles, corporations or other businesses, pension and profit sharing plans, and state or municipal government entities. The largest group of clients of Southernsun Asset Management is investment companies with 4 clients and $521.31 million of assets under management. Among the 10 most similar advisory firms, Southernsun Asset Management has the 2nd highest percentage of investment companies out of all clients.


The amount of regulatory assets under management is $1.52 billion for 792 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Southernsun Asset Management also advises several private funds. Namely, one other private fund. The minimum investment commitment required of non-related persons is $1,000 for each fund.

Careers at Southernsun Asset Management LLC

The company employs 30 people that are either part- or full-time employees. 23 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Michael Whitman Cook Ceo / cio / mgmt comm mbr 1 Jan 2003 Other 1347358
William P. Halliday Chief operating officer / mgmt comm mbr 1 Dec 2006 Other 4342808
Michael Scott Cross Senior analyst/principal 1 Jan 2009 Other 5653402
Phillip Whitman Cook Senior analyst/mgmt comm mbr 1 Jan 2009 Other 5798856
Phillip W Cook Director of research 1 Jan 2009 Other 5798856
L.P. Rosemont Partners Ii Member 1 Aug 2010 25% - 50% 11-3682739
Llc Ssam Holdings Member 1 Aug 2010 50% - 75% 27-3185988
Eugenie Guthrie Logue Mgmt comm mbr 1 Aug 2010 Other 2234617
Oakthorpe Partners Llc Member 1 Dec 2012 Other 46-1626781
Llc Ssam Acquisition Member 1 Mar 2014 50% - 75% 04-3218510
Asher Kamali Ailey Chief compliance officer 1 Mar 2015 Other 5990508

Indirect Owners

The SEC currently registers 10 indirect owners.

Name Entity Date acquired Ownership Employer ID
Charles B. Burkhart Manager 1 May 2000 Other 4511598
Llc Rosemont Investment Partners Ii Gp 1 Mar 2004 Other 01-0847563
Llc Rosemont Investment Partners Manager 1 Mar 2004 Other 06-1572887
Llc Michael W. Cook Shareholder 1 Feb 2008 25% - 50% 26-1954569
Michael Whitman Cook Member 1 Feb 2008 75% - 100% 1347358
Inc Southernsun Holdings Member 1 Aug 2010 75% - 100% 27-3425860
Michael Whitman Cook Member 1 Dec 2012 50% - 75% 1347358
Inc. Affiliated Managers Group Member 1 Dec 2013 75% - 100% 04-3218510
Inc. Affiliated Managers Group Member 1 Jun 2014 75% - 100% 04-3218510
Llc Amg Ssam Holdings Member 1 Sep 2014 75% - 100% 47-1141042

Based in Memphis

The principal office where Southernsun Asset Management LLC performs its advisory services is located at 240 Madison Avenue, Memphis, TN 38103, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 901-341-2700 or by fax 901-341-2701. The normal business hours are 8:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at southernsunam.com.