Lifeway Financial Corporation (Plano)

Name: Lifeway Financial Corporation
Address: One Legacy Town Center, Plano, TX, 75024
Telephone: 972-378-3677

Lifeway Financial Corporation is a large advisory firm based in Plano. It manages $182.16 million of regulatory assets for 356 client accounts. It has been registered with the SEC as an adviser since 2003 and has operated in the jurisdiction of Texas.

Lifeway Financial Corporation provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lifeway Financial Corporation: assets under management

The assets under management (AUM) of Lifeway Financial Corporation is $182.16 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 429% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $182.16 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $511.69 thousand each.

Lifeway Financial Corporation has custody of $19.72 million in cash and securities for 15 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 79% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 8% of the firm’s portfolio. Investments in exchange traded securities form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lifeway Financial Corporation for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients David Thomas Brunson serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of David Thomas Brunson is individuals with 60 clients and $162.99 million of assets under management. Among the 6 most similar advisory firms, Lifeway Financial Corporation has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $182.16 million for 115 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lifeway Financial Corporation doesn't advise any private funds.

Careers at Lifeway Financial Corporation

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

David Thomas Brunson has been acting as President since 1 Oct 1999. Gerrond Dallas Mckee joined the executive team most recently as the Director Of Financial Planning; Vice President (02/2017).

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Thomas Brunson	President	1 Oct 1999	75% - 100%	2735715
David Brunson	President	1 Oct 1999	75% - 100%	2735715
Susan Lucille Hensley	Chief compliance officer	1 Jan 2004	Other	1957737
Lacey Ledesma Garcia	Director of operations; chief compliance officer (12/2016)	1 May 2015	Other	5327976
Lacey Susanna Garcia	Director of operations; chief compliance officer (12/2016)	1 May 2015	Other	5327976
Gerrond Dallas Mckee	Director of financial planning; vice president (02/2017)	1 Apr 2016	Other	5551947
Trey Houston Touchstone	Director of investment management; vice president (2/2017)	1 Apr 2016	Other	5833870

Based in Plano

The principal office where Lifeway Financial Corporation performs its advisory services is located at One Legacy Town Center, Plano, TX 75024, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 972-378-3677 or by fax 972-378-4988. The normal business hours are 9:00 a.m - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at lifewayfinancial.com.