Newday Funds, Inc. (San Francisco)

Name: Newday Funds, Inc.
Address: 735 Montgomery, Suite 330, San Francisco, CA, 94111
Telephone: 415-952-6992

Newday Funds, Inc. is a multi-state adviser based in San Francisco. It manages $870.39 thousand of regulatory assets for 121 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

Newday Funds provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm also engages as esg research.

Newday Funds: assets under management

The assets under management (AUM) of Newday Funds, Inc. is $870.39 thousand. The firm's AUM has gone down by -2% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

Investments

The firm invests in cash and cash equivalents the most. They account for 34% of the total AUM. The second-largest asset type is exchange traded securities, which make up 32% of the firm’s portfolio. Investments in investment and business development companies form 25% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Newday Funds, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Newday Funds serves?

The only and largest group of clients of Newday Funds is individuals with 121 clients and $870.39 thousand of assets under management. Among the 2 most similar advisory firms, Newday Funds has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $870.39 thousand for 121 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Newday Funds doesn't advise any private funds.

Careers at Newday Funds, Inc.

The company employs 5 people that are either part- or full-time employees. 20 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Alexander Meek	Co-founder/non-advisory owner	1 Jan 2015	Other	5410746
Douglas Charles Heske	Ceo	1 Mar 2016	Other	1458182
John Boyer	Head of analytics	1 Sep 2016	Other	7081203
Inc. Newday Financial Technologies	Parent	1 Jul 2017	75% - 100%	82-2075069
Denise Marie Rusnak	Cco	1 Sep 2017	Other	1343147
Cara Elizabeth Barr	Chief investment strategy officer	1 Oct 2017	Other	6278540

Based in San Francisco

The principal office where Newday Funds, Inc. performs its advisory services is located at 735 Montgomery, Suite 330, San Francisco, CA 94111, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-952-6992 or by fax 831-392-5178. The normal business hours are 9:00 am - 6:00 pm on Monday - Friday. You can find more information about the New York firm at newdayinvesting.com.