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1-800 Flowers.com ROIC

What is the ROIC of 1-800 Flowers.com?

The ROIC of 1-800 Flowers.com Inc. is 0.45%

What is the definition of ROIC?



Return on invested capital (ROIC) is a financial ratio that measures how efficient a company is at allocating the capital under its control to profitable investments.

= NOPAT / Invested capital = EBIT * (1 - tax rate) / (2-year average liabilities + 2-year average shareholder equity)

Return on invested capital (ROIC) ratio gives investors a sense of how well a company is using money under its control to generate profitable returns.

ROIC can be used as a benchmark to calculate the valuation of companies across industries. A higher ROIC means the company is doing a better job of investing the money from shareholders and bondholders to run the business. A company is creating value if its ROIC exceeds 2%. If its ROIC is under 2%, the company is likely destroying value and has no excess capital to invest in future growth.

You can calculate ROIC with the following formula:


NOPAT = Net operating profit after tax
Invested Capital = Average total liabilities + Average shareholders' equity

The averages of liabilities and shareholders' equity are calculated as geometrical averages of the last two annual values from the company's balance sheet.

ROIC of companies in the Consumer Discretionary sector on NASDAQ compared to 1-800 Flowers.com

What does 1-800 Flowers.com do?

1-800-flowers.com, inc. is the world’s leading florist and gift shop. for more than 38 years, 1-800-flowers® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. as always, our 100% smile guarantee® backs every gift. 1-800-flowers.com was named a winner of the 2015 “best companies to work for in new york state” award by the new york society for human resource management (nys-shrm). the company’s bloomnet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. the 1-800-flowers.com “gift shop” also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from harry & david® (1-877-322-1200 or www.harryanddavid.

Companies with roic similar to 1-800 Flowers.com