Guidestream Financial, Inc. (Spring Arbor)

Name: Guidestream Financial, Inc.
Address: 8050 Spring Arbor Road, Spring Arbor, MI, 49283
Telephone: (517) 750-2727

Guidestream Financial, Inc. is a large advisory firm based in Spring Arbor. It manages $105.18 million of regulatory assets for 1,211 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Arizona, California, Florida, and 16 other states.

Guidestream Financial provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Guidestream Financial: assets under management

The assets under management (AUM) of Guidestream Financial, Inc. is $105.18 million. The firm's AUM has grown by 98% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $102.66 million in discretionary accounts and $2.52 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $86.85 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $86.88 thousand.

Guidestream Financial has custody of $21.13 million in cash and securities for 77 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 72% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Guidestream Financial, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Mark Steven Olson serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Mark Steven Olson is individuals with 565 clients and $53.2 million of assets under management. Among the 10 most similar advisory firms, Guidestream Financial has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $105.08 million for 636 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Guidestream Financial doesn't advise any private funds.

Careers at Guidestream Financial, Inc.

The company employs 9 people that are either part- or full-time employees. 33 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Mark Steven Olson has been acting as President since 1 Jun 2009. Evan Revere Collins joined the executive team most recently as the Director.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
The Free Methodist Foundation	Owner	1 Jun 2009	75% - 100%	73-1317073
Gene Emmet Keene	Ceo	1 Jun 2009	Other	5690763
Mark Steven Olson	President/coo	1 Jun 2009	Other	4062064
Daniel Alan Kurtz	Chief compliance officer/cfo	1 Jun 2009	Other	3002640
William Clark Crothers	Director	1 Jun 2009	Other	6155375
Evan Revere Collins	Director	1 Jun 2009	Other	51167
Paul Robert Killinger	Director	1 Jun 2009	Other	6466147
Charles Robert Toy	Director	1 Jun 2009	Other	6466150
Matthew Alan Thomas	Director	1 Jun 2009	Other	6466154
Victor Carlyle Moses	Director	1 Jun 2009	Other	1550284
Gwendolyn Monique Poteat	Director	1 Jun 2009	Other	6466157
David Russell Goodnight	Chairman	1 Oct 2009	Other	5727685
William Clark Crothers	Chairman	1 Jan 2013	Other	6155375
David Russell Goodnight	Director	1 Jan 2014	Other	5727685
Lloyd George Ganton	Director	1 Jan 2014	Other	6466138
Lawrence Paul Roberts	Director	1 Jan 2014	Other	6466144
Kwok Cheung Chan	Director	1 Jan 2017	Other	6765191
Evan Revere Collins	Director	1 Jan 2018	Other	51167
William Clark Crothers	Director	1 Jan 2018	Other	6155375

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Free Methodist Church Usa	Parent of free methodist free foundation	1 Jun 2009	75% - 100%	35-0877568
Free Methodist Church Of North America	Parent of free methodist free foundation	1 Jun 2009	75% - 100%	35-0877568

Based in Spring Arbor

The principal office where Guidestream Financial, Inc. performs its advisory services is located at 8050 Spring Arbor Road, Spring Arbor, MI 49283 The mailing address of the firm is P.O. Box 580, Spring Arbor, MI 49283. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (517) 750-2727 or by fax (517) 750-2752. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at guidestreamfinancial.com.