Gfs Private Wealth, LLC (Clearwater)


Gfs Private Wealth, LLC is a large advisory firm based in Clearwater. It manages $356.31 million of regulatory assets for 81 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of Alabama, Arizona, California, and 16 other states.

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Gfs Private Wealth provides financial planning services and portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Gfs Private Wealth: assets under management

The assets under management (AUM) of Gfs Private Wealth, LLC is $356.31 million. The firm's AUM has grown by 64% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $355.88 million in discretionary accounts and $426.14 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $4.5 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $213.07 thousand.
Gfs Private Wealth has custody of $34.67 million in cash and securities for 4 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 84% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 9% of the firm’s portfolio. Investments in investment and business development companies form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Gfs Private Wealth, LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gfs Private Wealth serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Gfs Private Wealth is high net worth individuals with 72 clients and $353.05 million of assets under management. Among the 9 most similar advisory firms, Gfs Private Wealth has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $356.31 million for 81 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Gfs Private Wealth doesn't advise any private funds.

Careers at Gfs Private Wealth, LLC

The company employs 8 people that are either part- or full-time employees. 88 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Glen Parker Willsey Chief compliance officer 1 Mar 2012 75% - 100% 1552760
Greg Alan Willsey Manager 1 Sep 2012 50% - 75% 1789607
Sandra Lee Nesbit Chief compliance officer 1 Sep 2012 50% - 75% 2605392
William Alan Nelson Ii Cco 1 Feb 2018 Other 6851673
Mercer Advisors Inc. Parent company 1 Feb 2018 75% - 100% 262459836

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Genstar Capital Shareholder 1 May 2015 75% - 100% 156932
Lovell Minnick Equity Partners Iii Shareholder 1 Aug 2016 Other 26-2230767

Based in Clearwater

The principal office where Gfs Private Wealth, LLC performs its advisory services is located at 2475 Enterprise Road, Clearwater, FL 33763 1100, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 727-614-4333 or by fax 727-614-4332. The normal business hours are 9 a.m. - 4 p.m. on Monday - Friday. You can find more information about the New York firm at gfsprivatewealth.com.