Heritage Financial Counselors, LLC (Bedminster)

Name: Heritage Financial Counselors, LLC
Address: 442 Main Street (Route 202), Bedminster, NJ, 07921
Telephone: 862-579-2899

Heritage Financial Counselors, LLC is a large advisory firm based in Bedminster. It manages $106.4 million of regulatory assets for 127 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdiction of New Jersey.

Heritage Financial Counselors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Heritage Financial Counselors: assets under management

The assets under management (AUM) of Heritage Financial Counselors, LLC is $106.4 million. The company doesn't manage any assets belonging to foreign clients.

Investments

The firm invests in investment and business development companies the most. They account for 97% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 2% of the firm’s portfolio. Investments in exchange traded securities form 1% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Heritage Financial Counselors, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Heritage Financial Counselors serves?

The only and largest group of clients of Heritage Financial Counselors is high net worth individuals with 127 clients and $106.4 million of assets under management. Among the 10 most similar advisory firms, Heritage Financial Counselors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $106.4 million for 127 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Heritage Financial Counselors doesn't advise any private funds.

Careers at Heritage Financial Counselors, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Charles Patrick Weidman	Managing member & chief compliance officer	1 Aug 2017	75% - 100%	3252726

Based in Bedminster

The principal office where Heritage Financial Counselors, LLC performs its advisory services is located at 442 Main Street (Route 202), Bedminster, NJ 07921, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 862-579-2899. The normal business hours are by appointement on Monday - Friday. You can find more information about the New York firm at heritagefinancialcounselors.com.